Press & Media

Welcome to our press area. Editors and bloggers are welcome to access our press kit, which contains images, press releases and more information about the brand.

Press contact

schoesslers – we love

Media Archive

Logo package Lucky Shareman

Logo package Lucky Day

Logo package Influencer Facts

Whitepaper: How brands can increase their value with influencer marketing

Whitepaper: Why campaigns can finally be planned and measured in a structured way

Lucky Day 2019 Video

Lucky Shareman Logoanimation


With over 300 successful campaigns and more than 80 satisfied clients, Lucky Shareman is the premier specialist for sustainable influencer marketing. The agency's core competence is the holistic planning, implementation, performance measurement, and integration into the media mix of influencer marketing campaigns. Our self-developed market media study, Influencer Facts, enables brands and agencies to precisely choose the right influencers using a planning tool. The market research accompanying the campaign allows influencer marketing campaigns to be measured and compared across media.


Influencer cooperations





61 M


CEO's Björn Wenzel and Jean-Paul DanielType of company GmbH (LLC)Established November 2015Head office HamburgNumber of employees 20Website luckyshareman.comAddress Lucky Shareman GmbH, Holstentwiete 15, 22763 HamburgPhone +49 (0) 40 380899-752E-mail


Björn WenzelFounder and CEO

Lucky Shareman's founder is among Germany's leading experts in the field of influencer marketing. He has over 15 years of experience and profound expertise in content, creation and media. As managing director, he actively drives data- and technology-driven solutions, placing a particular emphasis on providing innovative individual solutions.

Jean-Paul DanielCEO

With 16 years of experience and leading roles in both media and agencies, he knows the media world from all angles. In 2020 he joined Lucky Shareman's management team. As a media and digital expert, he focuses on the comprehensive performance measurement of influencer marketing and advises companies on strategic integration into the marketing mix.


Latest press clippings

So ungewöhnlich wirbt Immoscout24 zum zweiten Lockdown, Horizont

So entwickelt sich Influencer Marketing weiter, W&V

Und wenn das vierte Lichtlein brennt, hast du dein Weihnachtsmarketing verpennt!, Horizont

Virtuelle Influencer erobern Instagram mit Storytelling, lout

Copycat Instagram: Wird Reels TikTok langfristig ablösen?, one to one

Wie die Comdirekt Frauen über Instagram erreicht, W&V

Welche Daten für den Erfolg von Influencer Marketing entscheidend sind, Horizont

Irrtümer über Influencer Marketing – Was Unternehmen denken und wie es wirklich ist!, Medienwoche

Erfolg von Influencer-Kampagnen durch Brand Uplift Studien sichtbar machen, Marktforschung

Lucky Shareman kauft Technologie-Knowhow dazu, W&V

Lucky Shareman erwirbt Mehrheit an IROIN, Horizont


Fusion im Influencer Marketing Ecosystem, BVDW

Influencer-Marketing: Warum Engagement-Raten out sind, etailment

Rückblick: Das bewegte das Influencer Marketing 2019, OnetoOne

Nicht alles Gold was influenct, Lout Plus

Vom Aufstieg der alten Männer und großen Flops: Jahresrückblick 2019 im Influencer-Marketing, Marketing-Börse

Wer macht was im Influencer-Marketing: Wo die Grenzen verschwimmen, OnetoOne

Auf einen Blick: Influencer Marketing Map schlüsselt die Branche auf, Onlinemarketing

Die Influencer-Marketing-Map: Wer macht was im Influencer-Marketing?, W&V

Die Zukunft des Influencer Marketings: Was kommt nach Shares und Likes?, Onlinemarketing 

Alle anzeigen