Conrad Electronics

Sales Promotion Campaign to Promote the Drone Range

Background

To generate attention for the drone range and the private label, a product test campaign was designed. The particular challenge was to reach three different target groups.

Objectives

  • Strengthening brand awareness
  • Drawing attention to the drone product segment and the private label
  • Addressing gamers, fathers and professional drone pilots
3

Target groups

8

Influencers

The Strategy

We adopted a multi-channel strategy to reach the different target groups of gamers, dads and professional drone pilots. A total of 8 influencers were selected with presences on Twitch, YouTube and blogs. Instagram, Facebook and Twitter were used to extend the content.

Gamers

Dads

Drone Professionals

The Campaign

The influencers received drones which they presented based on their particular focus. Alongside drone competitions, live presentations, high-quality product tests and experience reports in video and blog form were generated.

Twitch, Youtube, Instagram, Blog, Facebook, Twitter

24

Bloggers

42.000

Interactions

“The campaign's particular strength was the diversity of social media channels used to distribute high-quality content. The increased brand awareness for Conrad will be of great benefit for all future marketing activities.”

Björn WenzelFounder and CEO, Lucky Shareman

The Result

The video content, in particular, hit the bullseye of the target group. With almost 1 million views, a total watch time of nearly 94,000 hours was achieved.

Services

  • Strategy
  • Selection and Approach of Influencers
  • Contract Negotiations
  • Creative Briefing
  • Campaign Accompanying
  • Campaign Evaluation

Instagram, Blog, Twitch, Youtube, Twitter

Almost 1 M

Video views

94.000

Hours watch time

16.500

Clicks on the landing page

42.000

Interactions