Conrad Electronics
Sales Promotion Campaign to Promote the Drone Range
Background
To generate attention for the drone range and the private label, a product test campaign was designed. The particular challenge was to reach three different target groups.
Objectives
Target groups
Influencers
The Strategy
We adopted a multi-channel strategy to reach the different target groups of gamers, dads and professional drone pilots. A total of 8 influencers were selected with presences on Twitch, YouTube and blogs. Instagram, Facebook and Twitter were used to extend the content.
Gamers
Dads
Drone Professionals
The Campaign
The influencers received drones which they presented based on their particular focus. Alongside drone competitions, live presentations, high-quality product tests and experience reports in video and blog form were generated.
Twitch, Youtube, Instagram, Blog, Facebook, Twitter
Bloggers
Interactions
“The campaign's particular strength was the diversity of social media channels used to distribute high-quality content. The increased brand awareness for Conrad will be of great benefit for all future marketing activities.”
Björn WenzelFounder and CEO, Lucky Shareman
The Result
The video content, in particular, hit the bullseye of the target group. With almost 1 million views, a total watch time of nearly 94,000 hours was achieved.
Services
Instagram, Blog, Twitch, Youtube, Twitter
Video views
Hours watch time
Clicks on the landing page
Interactions