Sennheiser

International Brand Campaign for the Product Launch

Background

To announce the new Sennheiser Urbanite headphones, influencers in Germany, England and the USA were deployed. The campaign aimed not only to promote the product but also to strengthen Sennheiser's Instagram account.

Goals

  • Promoting the product
  • Generating reach
  • Strengthening the Instagram account

Die Kampagne

16

Influencers

12 M

Reach

Influencer Selection

The influencers should be music lovers and embody the typical urban lifestyle. Their photos should also match the brand's visual language because the content was shown on Sennheiser's website. Based on that criteria, 4 influencers per country were selected.

Germany

USA

England

“With lifestyle brands, influencer selection requires special tact and sensitivity. In addition to brand and product fit, personality, image and visual language are extremely important.”

Björn Wenzel
Founder and CEO, Lucky Shareman

The Campaign

On Instagram, the influencers shared their experiences with the Sennheiser Urbanite headphones using the hashtag #sennheiserurbanite. The authentic posts were rewarded with positive reactions from the communities.

Twitch, Youtube, Instagram, Blog, Facebook and Twitter

1-4

Posts per influencer

303.000

Interactions

Quality Image Material for the Website

With the branded hashtag #sennheiserUrbanite, the influencer's high-quality photos were used to promote the product on Sennheiser's website.

The Result

During the three-month campaign, an excellent engagement rate of 5.3 % was achieved. Furthermore, Sennheiser's Instagram account grew from 45,000 to over 71,000 followers.

“The collaboration was extremely positive, goal-oriented and efficient for me. The brand and the product were also just right.”

@jörgnicht
Influencer

Services

  • Strategy
  • Selection and Approach of Influencers
  • Contract Negotiations
  • Dispatch of the Headphones
  • Creative Briefing
  • Campaign Evaluation

Instagram, Blog, Twitch, Youtube and Twitter

6,4 M

Followers reached

303.000

Interactions

5,2 %

Engagement rate

26.400

New followers for Sennheiser