Stage Entertainment
Storytelling Campaign for the Premiere of the Musical Kinky Boots
Background
For the premiere of the musical Kinky Boots in Hamburg, musical fans should get excited about the show. For this, we developed 3 different storytelling actions with influencers.
Objectives
Influencers
Reach
Influencer Selection
The show is colorful, dazzling, and with its history stands for tolerance and respect – true to the motto: "Just be who you want to be!" So 4 influencers with strong personalities were chosen to illustrate the show's motto authentically and credibly.
The Campaign
To gain attention and generate unseen footage, we developed 3 actions: creating your own Kinky boots, a visit to the musical rehearsals in Hamburg, and a musical trip to London. The influencers reported authentically and up-close on their exclusive experiences.
Actions
Posts
The Result
The influencers convey the message "be yourself" in a convincing way and position Kinky Boots as a hip, trendy musical. The targeted reach of 1.2 million contacts was exceeded by 119 %.
“Thanks to the very positive reception of the campaign, a high level of awareness was achieved in the target group. Moreover, fantastic content was created to promote our show.”
Bastian Montgomery
Senior Manager Digital Marketing, Stage Entertainment
Services
Instagram, Blog, Twitch, Youtube, Twitter
Influencers
Reach
Interactions
ø Likes per picture