Stage Entertainment

Storytelling Campaign for the Premiere of the Musical Kinky Boots

Background

For the premiere of the musical Kinky Boots in Hamburg, musical fans should get excited about the show. For this, we developed 3 different storytelling actions with influencers.

Objectives

  • Awareness for the new musical
  • Generate sales
  • Creation of high quality image material

4

Influencers

2,4 M

Reach

Influencer Selection

The show is colorful, dazzling, and with its history stands for tolerance and respect – true to the motto: "Just be who you want to be!" So 4 influencers with strong personalities were chosen to illustrate the show's motto authentically and credibly.

The Campaign

To gain attention and generate unseen footage, we developed 3 actions: creating your own Kinky boots, a visit to the musical rehearsals in Hamburg, and a musical trip to London. The influencers reported authentically and up-close on their exclusive experiences.

Instagram

3

Actions

30

Posts

The Result

The influencers convey the message "be yourself" in a convincing way and position Kinky Boots as a hip, trendy musical. The targeted reach of 1.2 million contacts was exceeded by 119 %.

“Thanks to the very positive reception of the campaign, a high level of awareness was achieved in the target group. Moreover, fantastic content was created to promote our show.”

Bastian Montgomery
Senior Manager Digital Marketing, Stage Entertainment

Services

  • Strategy
  • Selection and Approach of Influencers
  • Contract Negotiations
  • Creative Briefing
  • Campaign Accompanying
  • Campaign Evaluation

Instagram, Blog, Twitch, Youtube, Twitter

4

Influencers

2,4 M

Reach

34.200

Interactions

3.700

ø Likes per picture